Impact of Terrorist Attacks on Tourism and How to Prevent Acts of Terro

Presentation Demonstrations of fear mongering has incredibly influenced various nations, including the United States. The awful occasions that occurred on 9/11 remaining the American individuals stunned, crushed, and angry. Numerous guiltless American’s lost their lives on this scandalous day. While air terminals and carriers are not liberated from security penetrates, a lot of new safety efforts and necessities have been actualized by the International Air Transport Association and the International Civil Aviation Organization (Beirman, 2011). Expanded security at air terminals and aircrafts, have left fear mongers to target increasingly helpless territories, for example, traveler goals. Assaulting tourists’ spots, for example, lodgings, eateries, dance club, meeting settings and different types of transportation, for example, transports, prepares and rail terminals are a simpler objective for a fear based oppressor gathering (Beirman, 2011). The fundamental reason for this paper i s to educate the peruser on how 9/11 affected the travel industry in ongoing after years after the assault, just as to give fear mongering anticipation systems to the travel industry goals. The assaults on 9/11 have fundamentally affected the travel industry in manners, for example, global, household and business appearances, the economy and the travel industry business areas, and citizen’s impression of voyaging, along these lines bringing about explores concocting procedures on the best way to keep fear based oppression from occurring at a travel industry goal. Connections and Trends Between Terrorism and Tourism Voyagers might be casualties of psychological warfare basically in light of the fact that they were at an inappropriate spot at the wrong time. Be that as it may, in late history there is bound to be a connection among the travel industry and psychological warfare. As observed all through the news, there are various cases where fear based oppressors are seen focusing on visitors explicitly, for example, the Bali Bombings that occurred in Bali. Reason being is that assaulting visitors has an unmistakable bit of leeway for the fear monger gathering. Above all else, numerous outside voyagers who are assaulted are from purported created nations, for example, the United States, France, Italy, and different nations. Assaulting propositions remote travelers ensures exposure for the fear based oppressor bunch in that tourist’s home nation (Horner and Swarbrooke, 2004). Having these nations give fear based oppressor bunches exposure causes psychological militants to feel they have achieved their undertaking and are turning out to be more force... ...1, September 9). The travel industry heritage of 9/11 ten years on. Recovered from http://www.eturbonews.com/25139/the travel industry heritage 911-ten-years Bonham, Carl and Edmonds, Christopher and Mak, James (2006, February 22) The Impact of 9/11 and Other Terrible Global Events on Tourism in the U.S. furthermore, Hawaii [Case Study]. Recovered from http://scholarspace.manoa.hawaii.edu/bitstream/handle/10125/3683/econwp087.pdf?sequence=1 Herman, E. (2002, June 10). Inns bounce back from 9/11 income misfortune hampers full recuperation. Recovered from http://articles.nydailynews.com/2002-06-10/news/18188960_1_room- rates-inn expert income per-accessible room Horner, S., and Swarbrooke, J. (2004). Global cases in the travel industry the executives. (1 ed.). London, England: Elsevier Butterworth-Heinemann. Paraskevas, Alexandros and Arendell, Beverley (2007, February 8). A key system for psychological warfare counteraction and alleviation in the travel industry goals [Case Study]. Oxford: Elsevier Publishing. Wolley, John, and Peters, Gerhard (2001, September 11). George W. Bramble: Address to the Nation on the Terrorist Attacks, September 11, 2001. Recovered from http://www.presidency.ucsb.edu/ws/index.php?pid=58057

Changing a behavior Essay Example | Topics and Well Written Essays - 750 words

Changing a conduct - Essay Example I monitored my day by day progress through an information following sheet which I will furnish with the paper. Inspiration My objective falls in upper-level needs in Maslow’s chain of importance of necessities. My desire to change my conduct is my social need and confidence need, which are the mental needs that surface in the chain of command when the low-level needs are fulfilled. The main counter-thought process that made it hard for me to achieve my objective was the absence of solace in my life. As I previously expressed, my life has been extremely hard and I needed to battle a great deal to get now throughout everyday life. This hardship made me suspicious about my future and in this manner I got scared of numerous things. This counter-rationale falls in the classification of security (comfort) needs in Maslow’s chain of importance. I felt extraneously spurred to change this conduct in light of the fact that the gratefulness I was hoping to get from my friends and others after my changed conduct was sufficient to propel me to accomplish my objective. My thought processes contributed toward the result since speaking with individuals is consistently productive in the improvement of discourse abilities. Additionally, confronting the threat decreases the dread that one feels while experiencing perilous circumstances. Along these lines, my thought processes were adequate to contribute toward a positive result. Learning I set my email and different passwords on the words that could help me to remember my objectives. For instance, I changed my email secret phrase to â€Å"don’t_be_afraid†, so at whatever point I signed in, my psyche acknowledged this reality that I needed to come out my tentativeness. I chose to pick a far from being obviously true subject once every week and make a meeting with a companion to come and examine the theme with me. I made an arrangement to investigate the mirror for nonstop 10 minutes every day and reveal to myself that I am a sure individual. Every one of these strategies demonstrated exceptionally accommodating to me in the achievement of my objectives and drew out the tragically deceased certainty from inside me. Feelings, Barriers and Social Support I felt particularly propelled to change my conduct. I made a goals that I needed to change this conduct no matter what, and I felt joy in my choice. I felt as though I was esteeming myself. This inclination filled such vitality inside me that I needed to accomplish increasingly more to get certain. I got myself sincerely sufficiently able to prop myself up. It was a decent amazement to me. The main boundary that made it hard for me to achieve my objective was the absence of social help. Since I live alone, I am far away from my loved ones, and their help was truly necessary during this entire procedure. I was anticipating this obstruction however to conquer it, I masterminded to keep myself occupied with my companions and chose to re main in bunch instead of being separated from everyone else constantly. Subsequently, I enrolled a portion of my partners to help me during the procedure and this was extremely useful. End I am glad to express that I accomplished my objective to much degree. In spite of the fact that at certain focuses, I felt that it was all pointless, yet when I began feeling a positive change inside me, I chose to proceed with the procedure, and at long last it end up being productive. I feel charmed at this change since I am getting particularly refreshing among my friends. Presently, I am ready to lead a gathering. I can talk before swarm and convey a discourse. I feel sufficiently certain to inform somebody regarding his missteps and how to address them. My confidence has risen. Presently, I am not short of giving introductions and conveying discourses. Later on, I plan to

Six Common Print Marketing Myths Debunked

Six Common Print Marketing Myths Debunked In this day in age, you cannot avoid being exposed to marketing and ads even if you wanted to.The fast pace of peoples lifestyles require constant exposure to ads, otherwise, how would you know what store offers the best deal, or where is the new promotion of a service or product, and how would you know that an event you could be interested in is taking place somewhere near you?Whether you are searching the Web, watching TV, listening to the radio, or reading a magazine on the commute, you will come across hundreds of ads.Which ones stick to your mind depends on your personal affinities (e.g. a car enthusiast will probably not remember a lipstick ad) and many other parameters that come into the process of making and placing ads.Each brand, whether it is offering a service or a product, aims to jump-start or boost their business and the ads are the way to do that.On the first glance, an appropriate means of distribution, that is keeping up the pace with the world, would be digital adv ertising website, online ads, banners, social media ads and so on. (There are a lot more marketing strategies, read on them here.)However, the old-school print advertising can still compete with the digital advertising, and in some cases, it even has leverage over it.There are some of the misconceptions about print advertising in today’s world.MYTH NO. 1 PRINT ADVERTISING IS DEADWith the development of technology and more and more areas of our life being digitalized, it has been a growing belief that the print, as a medium, is dying.That this is not true, witnesses the fact that you can still see people carrying around their newspaper and magazines.Studies have shown that the majority of people still prefer the hard-copy issue than the online counterpart of the newspaper they enjoy reading.On the other hand, there have been studies that show that the so-called ‘Millennials’ (people born in the period from 1980 until 2000) do not shy away from the print, even though the main characteristic of the age group is that they spend more time on their phones or laptops than any other age group.Some would argue that the people in question are remnants of older generations, those who grew up in the times where the only medium for ads were newspaper and magazines and that print media will die with them.Another aspect that suggests that print advertising is not dead and probably will not die is the aspect of trust. If people purchase newspaper continuously for years or subscribe to a magazine, they trust the content of the publication.If they find the content trustworthy and usually consistent, they will in all likelihood trust the content of the ads that can be found on the pages.The consumers are aware that placing an ad in a magazine is pricey, so they inherently perceive the content of the ad as more reliable as the business is ready to invest. They know where it came from, and they do not question the ads integrity.On the other hand, anyone can put anything on the internet, which makes the internet content less reliable in the eyes of the consumers.In addition, newspaper and magazines are not the only means of print advertising. There are always business cards, pamphlets, brochures and even promotional materials like calendars, or notebooks with the companys logo.Your potential consumers will likely keep some of them lying around, and eventually, they will be compelled to look at them, and more often than not, take some action in the direction of purchasing your service.MYTH NO. 2 PRINT ADVERTISING IS NOT GREENIn the years where global warming is an ongoing issue, and a real threat, people are getting more and more ecologically conscious.We are creating eco-friendly environments, turning to organic products rather than those containing harmful chemicals, using paper instead of plastic bags, or even cotton bags as they can be used over and over.Individuals, as well as entire factories, are going green in order to help preserve the health y environment.Cutting down entire forests has proven one of the biggest reasons for the increased level of carbon dioxide that is harmful to the Earths protective atmosphere.So why do we argue that print advertising actually can be green if what it uses is, in fact, paper?The thing is, if you are ecologically conscious there are things that you can pay attention to when using print advertising. First of all, use papers that are made out of pre-consumer recycled content from sustainable plantations.Pay attention that it is not chlorine bleached as chlorine is highly harmful to the environment.You can also refrain from using any kind of bleach whatsoever, as it gives your ads a nice vintage look, that can separate your ads from the majority of others (the texture of recycled paper differs from the regular white papers, engaging the sense of touch, but more on that later).It also implies a sense of tradition as well as an awareness of the worlds contemporary issues.Using eco-friendly i nk is also an important notion. With the development of technology, UV inks have been created that do not use any harmful chemicals.Also, green printers use vegetable rather than petrol based ink, it is not harmful to the environment as it is organic, and is easy to remove in the recycling process.Modern eco printers offer the option of reusing and reducing waste as they have the scrap paper recycled into newsprint, which does not require bleaching with any chemicals. Also, going green means that as much as your production should be powered by renewable sources.When using biodegradable materials you are helping the environment.Place a sign that you are printing on recyclable and recycled materials, and you will attract more of the growing population that is becoming ecologically conscious since you are sharing their belief system.Here is an overview of environmentally friendly materials for green printing.MYTH NO. 3 PRINT ADVERTISING DOES NOT HAVE A WIDE REACH AND ACCURATE TARGETIN GSome market researchers would argue that in opposition to digital marketing, print advertising has a much narrower reach.If you only consider the number of people that are using the Internet on an everyday basis, it could appear that way. Everyone is on the internet, constantly exposed to the ads.However, how many of those ads you actually relate to depends solely on what interests you. The majority of ads seem as if only randomly positioned on the Internet.Think about gaming ads when you are browsing for new movies; or about make-up advertising when you are reading a text on the benefits of exercising regularly.Since the ad often does not have any real connection to the website it is found on, consumers consider them redundant, and even annoying.This, then, leads to acquiring any of the adblock applications (that can be found online for free) and they inherently limit the reach of the ads.Why is it that print advertising has an adequate reach? First of all, there are various optio ns for print materials leaflets, brochures, business cards, billboards, flyers and so on. Each of those materials is appealing to different types of demographics, and have their own use and effect.Another thing is geographical convenience. It is much easier to reach a group in the local community you wish to attract, by placing an ad in the local newspaper, than for example, if you place it online.If you are browsing the internet, and come across an ad informing you about a new restaurant opening on the other side of the country you wouldnt care, and the ad is mute in that case.However, if you place it in the local newspaper or print flyers, you are more likely to attract customers and keep in business.Targeting also plays a crucial role in the success of print marketing.Since it is more expensive than online advertising, you the companies pay attention to the content of the ad. The detailed information attracts consumers who are ready to purchase your product or use your service, rather than those who are just perusing.Placing your ad in the specific magazines reaches the consumers who might be interested in what you are selling.Since people who subscribe or regularly read a certain magazine, or more magazines of the same general subject are usually interested in what they are reading and, by extension, they are interested in your product. Let us look at an example.You are working for the mass producing decorative cosmetics company. Where would you place your ad? In the National Geographic magazine, or Architectural Digest? Probably not.You will aim at Cosmopolitan or a similar magazine, whose readers would mostly be interested in new advancements in decorative cosmetics. (We are not saying that the readers of the Architectural Digest and National Geographic are not interested in cosmetics, it is just not why they buy the magazine.)One more thing that advertising in magazines and newspaper offers is the ability to attach a free promotional package of a produ ct.MYTH NO. 4 PRINT ADVERTISING IS INEFFECTIVEIf you are one of those people who consider print advertising a waste of resources, think again.Okay, you cant easily follow the numbers of people engaging with your ad, like you can when you are counting clicks and likes on the online platform, that is true, but recent studies have shown that more people take action after getting information from printed rather than online ads.It is explained by the overflow of ads on the Internet. Too much digital exposure leads to the effect that the online ad is not as effective as the printed one. Imagine this scenario. You are on your laptop, working. Chances are, you have more than one tab open, on each of those pages there are one to five ads.You are composing an e-mail, checking flight availability for your next trip, reading an online newspaper, and, more often than not, you are messaging a friend or a family member through one (or more) social media account.You are a tech-savvy, well-educated individual who is proud of their multitasking skills that save you time.If we said that there are one to five ads on each of those pages, how many did you remember, or even notice? Unless you are particularly interested in a certain ad, you probably will not remember any of the ads.This is because your already stretched out attention is focusing on what you are doing, and unconsciously eliminating the side information, especially if they are not closely related to your interests. Online ads are fleeting and fast and thus, their message often evades us.And what about this scenario? You took your child to McDonalds for a cheeseburger and a coke. After you have paid, the cashier gives you a pamphlet with coupons. You are thinking to yourself I dont need this, we dont eat fast food much anyway.You look at the expiry date, and it is a month from now, now you think that there is a chance that your child would like to have a happy meal sometime during that month, and you decide not to thr ow the coupons away. You might even pay more attention to the coupons and choose to save those for the food you and your child enjoy.You then forget about it for a while, but you will occasionally see them peeking out of your wallet, and you decide to go and use them.The print advertising is a constant reminder of the offer it deals with, and more often than not, it will encourage you to take action in the direction of using the product or the service it offers.What could be the downside of the effectiveness of print advertising, is that it is not fit to use in time-sensitive offers if the offer lasts for a short time.Then it is preferable to use online advertising as you can quickly update your ad in order to reach the consumers.MYTH NO. 5 PRINT ADVERTISING IS EXPENSIVEThis is not as much a myth, as it is a fact that print advertising takes up resources, but we will try to argue for why you should invest in print ads anyway.We already mentioned that the act of trust you put in you r own product by investing in advertising it provokes the same trust in the eyes of the consumers. (The company believes in it, so why shouldnt I?) Peoples nature is that is influenced by the societys standards (and vice versa), and the print advertising offers the sense of exclusivity.Take, for instance, a copy of the Vogue. Over a hundred shiny pages of good looking men and women wearing clothes that you want to be wearing are right in your hands. You somehow feel related to those people and the content of the magazine.Now, have you ever noticed that about the third of those pages are actually ads? Investing in those ads could be quite pricey, but the action you get afterward pays out.In addition to that, you can choose the size of your ad (is it a whole page, half page, quarter page, and so on), the shape and color, placement and so on based on your advertising budget.You can choose which print material you are going to use: local or national newspaper, shiny magazines, pamphlets or brochures, etc.If you are new in the business or struggling with a budget, you can turn to agencies that could help you place your ad as best as possible according to your financial possibilities. Another thing worth mentioning is that print lasts.But how does that reflect on your ads?Okay, let us say that you are offering a service that is not limited by time, you just want to advertise your business.If you place your ad in a magazine or newspaper, you can count on the fact that people will hold on to that copy for a while. (Do you have a stack of old magazines that you turn to for amusement in the idle days?). They can also get passed on from one person to another, so more people see your ad.And have you noticed a stack of magazines that can be several years old in beauty salons?Psychology suggests that people are hoarders in nature, so it is hard for us to throw something away that we would think.This is why we keep old business cards or keep a few of the promotional pamphlet s lying around.Another reason why you should consider investing in print advertising is that it engages another sense-touch. Engaging the touch makes the print ads more memorable, than when it only engages sight as with online ads.It is easier for people to memorize something if it engages more of their senses, and touch is one of the first senses to develop. Sensory input coming from touch creates a sense of owning what you are holding, a sense of familiarity with the material.This is why haptics, the neuroscience of touch, deals with the role of touch in marketing. Watch this series of six videos to better understand how touch works for you in terms of paying off.MYTH NO. 6 PRINT ADVERTISING REQUIRES TOO MUCH WORK FROM THE CUSTOMERAdmittedly, it is easier to click on a link provided in the online ads in order to get more information about the offer.This is why print is considered more complicated since there is no direct link.However, since the advertising area is limited, the pr int ads contain more focused information, without any side information that can potentially be confusing, and a company usually would not spend money on an ad that doesnt have enough targeted information for the customer.On the other hand, every smartphone today has a QR code reader (and if not, there are free, downloadable versions), so putting QR codes on your printed ads can somewhat help you track the interest of the consumers, as well as integrate the printed with the digital, traditional with modern and lessen the workload the customer needs in order to purchase your product.We already talked about the importance of touch and the sense of owning something.The material and the customers hands mean that they are one step closer to the desired product, and are more likely to go to the store, restaurant or any other institution that offers what is being advertised.Sometimes, the ability to interact with print (also a type of work you need to do in order to get more information) is what makes the ad effective.Here are a few very creative ads, which bring the customers satisfaction when they get them, and motivate the wish for action.CONCLUSIONWhatever your personal preferences are, the power of print advertising cannot be denied.From newspaper to leaflets, they will always come to your possession one way or another, and when you already have the issue in your hands the chances are you will pay attention.Carefully examine your needs and requirements, as well as your desired consumer market, and decide on the right marketing approach for your business.For the maximum effect, try combining print with digital marketing in order to achieve better consumer demographic coverage.Do not be afraid of the digital development- use it to your advantage.But also do not be scared of investing in a somewhat more expensive print ad if you believe in your product or service enough to spend money on investing in it, the consumers will start sharing your belief.In addition to t hat, occasionally unplugging and slowing down is beneficial for the people who live in tune with the todays fast pace.

Six Common Print Marketing Myths Debunked

Six Common Print Marketing Myths Debunked In this day in age, you cannot avoid being exposed to marketing and ads even if you wanted to.The fast pace of peoples lifestyles require constant exposure to ads, otherwise, how would you know what store offers the best deal, or where is the new promotion of a service or product, and how would you know that an event you could be interested in is taking place somewhere near you?Whether you are searching the Web, watching TV, listening to the radio, or reading a magazine on the commute, you will come across hundreds of ads.Which ones stick to your mind depends on your personal affinities (e.g. a car enthusiast will probably not remember a lipstick ad) and many other parameters that come into the process of making and placing ads.Each brand, whether it is offering a service or a product, aims to jump-start or boost their business and the ads are the way to do that.On the first glance, an appropriate means of distribution, that is keeping up the pace with the world, would be digital adv ertising website, online ads, banners, social media ads and so on. (There are a lot more marketing strategies, read on them here.)However, the old-school print advertising can still compete with the digital advertising, and in some cases, it even has leverage over it.There are some of the misconceptions about print advertising in today’s world.MYTH NO. 1 PRINT ADVERTISING IS DEADWith the development of technology and more and more areas of our life being digitalized, it has been a growing belief that the print, as a medium, is dying.That this is not true, witnesses the fact that you can still see people carrying around their newspaper and magazines.Studies have shown that the majority of people still prefer the hard-copy issue than the online counterpart of the newspaper they enjoy reading.On the other hand, there have been studies that show that the so-called ‘Millennials’ (people born in the period from 1980 until 2000) do not shy away from the print, even though the main characteristic of the age group is that they spend more time on their phones or laptops than any other age group.Some would argue that the people in question are remnants of older generations, those who grew up in the times where the only medium for ads were newspaper and magazines and that print media will die with them.Another aspect that suggests that print advertising is not dead and probably will not die is the aspect of trust. If people purchase newspaper continuously for years or subscribe to a magazine, they trust the content of the publication.If they find the content trustworthy and usually consistent, they will in all likelihood trust the content of the ads that can be found on the pages.The consumers are aware that placing an ad in a magazine is pricey, so they inherently perceive the content of the ad as more reliable as the business is ready to invest. They know where it came from, and they do not question the ads integrity.On the other hand, anyone can put anything on the internet, which makes the internet content less reliable in the eyes of the consumers.In addition, newspaper and magazines are not the only means of print advertising. There are always business cards, pamphlets, brochures and even promotional materials like calendars, or notebooks with the companys logo.Your potential consumers will likely keep some of them lying around, and eventually, they will be compelled to look at them, and more often than not, take some action in the direction of purchasing your service.MYTH NO. 2 PRINT ADVERTISING IS NOT GREENIn the years where global warming is an ongoing issue, and a real threat, people are getting more and more ecologically conscious.We are creating eco-friendly environments, turning to organic products rather than those containing harmful chemicals, using paper instead of plastic bags, or even cotton bags as they can be used over and over.Individuals, as well as entire factories, are going green in order to help preserve the health y environment.Cutting down entire forests has proven one of the biggest reasons for the increased level of carbon dioxide that is harmful to the Earths protective atmosphere.So why do we argue that print advertising actually can be green if what it uses is, in fact, paper?The thing is, if you are ecologically conscious there are things that you can pay attention to when using print advertising. First of all, use papers that are made out of pre-consumer recycled content from sustainable plantations.Pay attention that it is not chlorine bleached as chlorine is highly harmful to the environment.You can also refrain from using any kind of bleach whatsoever, as it gives your ads a nice vintage look, that can separate your ads from the majority of others (the texture of recycled paper differs from the regular white papers, engaging the sense of touch, but more on that later).It also implies a sense of tradition as well as an awareness of the worlds contemporary issues.Using eco-friendly i nk is also an important notion. With the development of technology, UV inks have been created that do not use any harmful chemicals.Also, green printers use vegetable rather than petrol based ink, it is not harmful to the environment as it is organic, and is easy to remove in the recycling process.Modern eco printers offer the option of reusing and reducing waste as they have the scrap paper recycled into newsprint, which does not require bleaching with any chemicals. Also, going green means that as much as your production should be powered by renewable sources.When using biodegradable materials you are helping the environment.Place a sign that you are printing on recyclable and recycled materials, and you will attract more of the growing population that is becoming ecologically conscious since you are sharing their belief system.Here is an overview of environmentally friendly materials for green printing.MYTH NO. 3 PRINT ADVERTISING DOES NOT HAVE A WIDE REACH AND ACCURATE TARGETIN GSome market researchers would argue that in opposition to digital marketing, print advertising has a much narrower reach.If you only consider the number of people that are using the Internet on an everyday basis, it could appear that way. Everyone is on the internet, constantly exposed to the ads.However, how many of those ads you actually relate to depends solely on what interests you. The majority of ads seem as if only randomly positioned on the Internet.Think about gaming ads when you are browsing for new movies; or about make-up advertising when you are reading a text on the benefits of exercising regularly.Since the ad often does not have any real connection to the website it is found on, consumers consider them redundant, and even annoying.This, then, leads to acquiring any of the adblock applications (that can be found online for free) and they inherently limit the reach of the ads.Why is it that print advertising has an adequate reach? First of all, there are various optio ns for print materials leaflets, brochures, business cards, billboards, flyers and so on. Each of those materials is appealing to different types of demographics, and have their own use and effect.Another thing is geographical convenience. It is much easier to reach a group in the local community you wish to attract, by placing an ad in the local newspaper, than for example, if you place it online.If you are browsing the internet, and come across an ad informing you about a new restaurant opening on the other side of the country you wouldnt care, and the ad is mute in that case.However, if you place it in the local newspaper or print flyers, you are more likely to attract customers and keep in business.Targeting also plays a crucial role in the success of print marketing.Since it is more expensive than online advertising, you the companies pay attention to the content of the ad. The detailed information attracts consumers who are ready to purchase your product or use your service, rather than those who are just perusing.Placing your ad in the specific magazines reaches the consumers who might be interested in what you are selling.Since people who subscribe or regularly read a certain magazine, or more magazines of the same general subject are usually interested in what they are reading and, by extension, they are interested in your product. Let us look at an example.You are working for the mass producing decorative cosmetics company. Where would you place your ad? In the National Geographic magazine, or Architectural Digest? Probably not.You will aim at Cosmopolitan or a similar magazine, whose readers would mostly be interested in new advancements in decorative cosmetics. (We are not saying that the readers of the Architectural Digest and National Geographic are not interested in cosmetics, it is just not why they buy the magazine.)One more thing that advertising in magazines and newspaper offers is the ability to attach a free promotional package of a produ ct.MYTH NO. 4 PRINT ADVERTISING IS INEFFECTIVEIf you are one of those people who consider print advertising a waste of resources, think again.Okay, you cant easily follow the numbers of people engaging with your ad, like you can when you are counting clicks and likes on the online platform, that is true, but recent studies have shown that more people take action after getting information from printed rather than online ads.It is explained by the overflow of ads on the Internet. Too much digital exposure leads to the effect that the online ad is not as effective as the printed one. Imagine this scenario. You are on your laptop, working. Chances are, you have more than one tab open, on each of those pages there are one to five ads.You are composing an e-mail, checking flight availability for your next trip, reading an online newspaper, and, more often than not, you are messaging a friend or a family member through one (or more) social media account.You are a tech-savvy, well-educated individual who is proud of their multitasking skills that save you time.If we said that there are one to five ads on each of those pages, how many did you remember, or even notice? Unless you are particularly interested in a certain ad, you probably will not remember any of the ads.This is because your already stretched out attention is focusing on what you are doing, and unconsciously eliminating the side information, especially if they are not closely related to your interests. Online ads are fleeting and fast and thus, their message often evades us.And what about this scenario? You took your child to McDonalds for a cheeseburger and a coke. After you have paid, the cashier gives you a pamphlet with coupons. You are thinking to yourself I dont need this, we dont eat fast food much anyway.You look at the expiry date, and it is a month from now, now you think that there is a chance that your child would like to have a happy meal sometime during that month, and you decide not to thr ow the coupons away. You might even pay more attention to the coupons and choose to save those for the food you and your child enjoy.You then forget about it for a while, but you will occasionally see them peeking out of your wallet, and you decide to go and use them.The print advertising is a constant reminder of the offer it deals with, and more often than not, it will encourage you to take action in the direction of using the product or the service it offers.What could be the downside of the effectiveness of print advertising, is that it is not fit to use in time-sensitive offers if the offer lasts for a short time.Then it is preferable to use online advertising as you can quickly update your ad in order to reach the consumers.MYTH NO. 5 PRINT ADVERTISING IS EXPENSIVEThis is not as much a myth, as it is a fact that print advertising takes up resources, but we will try to argue for why you should invest in print ads anyway.We already mentioned that the act of trust you put in you r own product by investing in advertising it provokes the same trust in the eyes of the consumers. (The company believes in it, so why shouldnt I?) Peoples nature is that is influenced by the societys standards (and vice versa), and the print advertising offers the sense of exclusivity.Take, for instance, a copy of the Vogue. Over a hundred shiny pages of good looking men and women wearing clothes that you want to be wearing are right in your hands. You somehow feel related to those people and the content of the magazine.Now, have you ever noticed that about the third of those pages are actually ads? Investing in those ads could be quite pricey, but the action you get afterward pays out.In addition to that, you can choose the size of your ad (is it a whole page, half page, quarter page, and so on), the shape and color, placement and so on based on your advertising budget.You can choose which print material you are going to use: local or national newspaper, shiny magazines, pamphlets or brochures, etc.If you are new in the business or struggling with a budget, you can turn to agencies that could help you place your ad as best as possible according to your financial possibilities. Another thing worth mentioning is that print lasts.But how does that reflect on your ads?Okay, let us say that you are offering a service that is not limited by time, you just want to advertise your business.If you place your ad in a magazine or newspaper, you can count on the fact that people will hold on to that copy for a while. (Do you have a stack of old magazines that you turn to for amusement in the idle days?). They can also get passed on from one person to another, so more people see your ad.And have you noticed a stack of magazines that can be several years old in beauty salons?Psychology suggests that people are hoarders in nature, so it is hard for us to throw something away that we would think.This is why we keep old business cards or keep a few of the promotional pamphlet s lying around.Another reason why you should consider investing in print advertising is that it engages another sense-touch. Engaging the touch makes the print ads more memorable, than when it only engages sight as with online ads.It is easier for people to memorize something if it engages more of their senses, and touch is one of the first senses to develop. Sensory input coming from touch creates a sense of owning what you are holding, a sense of familiarity with the material.This is why haptics, the neuroscience of touch, deals with the role of touch in marketing. Watch this series of six videos to better understand how touch works for you in terms of paying off.MYTH NO. 6 PRINT ADVERTISING REQUIRES TOO MUCH WORK FROM THE CUSTOMERAdmittedly, it is easier to click on a link provided in the online ads in order to get more information about the offer.This is why print is considered more complicated since there is no direct link.However, since the advertising area is limited, the pr int ads contain more focused information, without any side information that can potentially be confusing, and a company usually would not spend money on an ad that doesnt have enough targeted information for the customer.On the other hand, every smartphone today has a QR code reader (and if not, there are free, downloadable versions), so putting QR codes on your printed ads can somewhat help you track the interest of the consumers, as well as integrate the printed with the digital, traditional with modern and lessen the workload the customer needs in order to purchase your product.We already talked about the importance of touch and the sense of owning something.The material and the customers hands mean that they are one step closer to the desired product, and are more likely to go to the store, restaurant or any other institution that offers what is being advertised.Sometimes, the ability to interact with print (also a type of work you need to do in order to get more information) is what makes the ad effective.Here are a few very creative ads, which bring the customers satisfaction when they get them, and motivate the wish for action.CONCLUSIONWhatever your personal preferences are, the power of print advertising cannot be denied.From newspaper to leaflets, they will always come to your possession one way or another, and when you already have the issue in your hands the chances are you will pay attention.Carefully examine your needs and requirements, as well as your desired consumer market, and decide on the right marketing approach for your business.For the maximum effect, try combining print with digital marketing in order to achieve better consumer demographic coverage.Do not be afraid of the digital development- use it to your advantage.But also do not be scared of investing in a somewhat more expensive print ad if you believe in your product or service enough to spend money on investing in it, the consumers will start sharing your belief.In addition to t hat, occasionally unplugging and slowing down is beneficial for the people who live in tune with the todays fast pace.

Persuasive Essay On Gun Control - 1636 Words

On an average day, 93 Americans are killed with a gun (Everytown). Beginning with the National Firearms act of 1934, gun control has been a controversial topic in American society and politics. Gun control is a set of laws aimed to limit the production, distribution, possession and modifications of fire arms utilized by civilians. Presently, the United States outlaws the selling, and ownership, of fully automatic weapons but allows the distribution of semi-automatic weapons. Purchasing extended magazines, military style .50 caliber and assault style weapons is legal on a federal level. In Washington state, it is legal to openly carry an unloaded pistol without a permit. It is also legal to own a rifle, shotgun or handgun without a permit.†¦show more content†¦It is illogical to maintain all of our rights when our safety is compromised. Furthermore, the second amendment was written in a completely different era and does not apply to modern times. Jill Lepore, writer for the N ew Yorker, remarks than when the second amendment was written, in 1791, gun owners had â€Å"long arms that, like a smaller stockpile of pistols, could discharge only once before they had to be reloaded† (Lepore). At the time, the weapons they had were not as deadly as the ones available now. Their guns could not harm hundreds of people with one clip because they were inefficient, provided poor accuracy and low range. Modern guns are the complete opposite, especially semiautomatic weapons. The significant difference in weapons means that the second amendment cannot be fully applied to today’s weapons. The second amendment states that people have the right to bear arms but times have changed and so should the meaning of it. The constitution is a living document, its interpretation should be adapted to provide more sense of public safety as time goes by while upholding gun ownership rights. Gun control should be implemented on extended magazines due to safety concerns. E xtended magazines allow for a gun to shoot longer with less reloading time. According to David Chapman, a special agent in the Bureau of Alcohol, Tobacco, Firearms and Explosives, high-capacity magazines â€Å"turns a killer into a killing machine.† (/Show MoreRelatedPersuasive Essay : Gun Control798 Words   |  4 PagesPersuasive Essay Did you know that in the United States almost 100,000 people are shot or killed with a gun in one year? 10,527 people die a year in handgun related incidents in the United States. This number, by far, outweighs the number of gun related deaths in countries such as Sweden, Great Britain, and Japan, which number 13, 22, and 87, respectively. What is the reason for such drastic differences in numbers? Sweden, Great Britain, and Japan are all countries that have stricter gun controlRead MorePersuasive Essay On Gun Control1753 Words   |  8 PagesPersuasive Essay Rough Draft The United States of America has a problem that is growing worse every day. American laws are not protecting its citizens from injury or death. You may think the mass shootings in America the guns used were bought illegally, but â€Å"since 1982, there have been at least 62 mass shooter carried out with firearms across the country, with the killings unfolding in 30 states from Massachusetts to Hawaii. Of the 139 guns possessed by the killers, more than three quarters wereRead More Persuasive Articles on Gun Control Essays607 Words   |  3 PagesPersuasive Articles on Gun Control Persuading an audience can be done in several different fashions, one of which is Hugh Rank’s Model of Persuasion. Rank’s model states that two major strategies are used to achieve the particular goal of persuasion. These strategies are nicely set into two main schemas; the first method is to exaggerate an aspect of something, known as â€Å"intensify.† While the second is to discredit it, which is referred to as â€Å"downplay.† Al Franken, Jeffrey SnyderRead MorePersuasive Essay On Gun Control1018 Words   |  5 PagesImagine, an America where no citizen, law abiding or not, has the legal ability to own guns. Three gunmen with fully automatic rifles walk into a crowded city and begin firing. No law abiding citizen can defend themselves. It’s hopeless. This future can only be prevented if Americans continue to keep the second amendment. We should keep the current gun control laws, but revise them to make them even better. Most gun own ers are responsible under the current laws, however, I think some laws need to beRead MorePersuasive Essay On Gun Control1245 Words   |  5 Pagesand time again. Due to recent tragedies involving firearms, the view of guns and peoples rights to own and operate firearms have been frowned upon and viewed in a bad light due to Media. News sources have cherrypicked pictures of tragedies and stories about bad instances of gun usage in order to fight for Gun Control and the suppression of Americans rights. Due to the recent Vegas shooting, the argument for Gun Control has never been more intense, and Media outlets are having a field day onRead MorePersuasive Essay On Gun Control915 Words   |  4 PagesHistorically guns haven’t been a national issue. It is not until relatively recently that an overwhelming amount of people have been in favor of placing stricter laws on the owning of a fire arm. The call for gun control has become more prevalent in the eyes of the government and the people; the gun laws that are also often proposed are irrational and ineffective. One could not simply ban guns, it is comparable to banning a certain genre of music; it’s unachievable and would be a fruitless pursuitRead MorePersuasive Essay On Gun Control1745 Words   |  7 Pagescruelty to animals, and yet he was able to buy four guns legally (Rosenberg). That is the most recent example of why Americans need more gun control laws. Guns are not cool or makes you look good, they are a da ngerous piece of machinery that Americans take advantage of. The average American in the right mindset should not want to own anything more than one handgun or rifle for hunting or protecting their household. Gun control reform that limits gun ownership, enforces mandatory background checks, andRead MorePersuasive Essay On Gun Control1439 Words   |  6 Pagesreason why Americans own so many guns is because of the Second Amendment, which states, â€Å"A well-regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed.† (Rauch) This amendment guarantees U.S. citizens the right to have firearms. Since this amendment is relatively vague, it is up for interpretation, and is often used by gun advocates to argue for lenient gun laws. Hence, gun control is a frequently discussed controversialRead MorePersuasive Essay On Gun Control967 Words   |  4 Pagessaid gun violence has gotten out of hand. This do esn’t mean that the second amendment is the cause of it. Gun Violence has become such a big part of the Second Amendment since they both play a major part of the gun industry. Guns have become such a powerful source to many individuals. With the second amendment placed, this means we have gun control, which are rules that regulate, the manufacture, possession, modification, or use of firearms by civilians. There should be a stricter law on gun controlRead MorePersuasive Essay On Gun Control1634 Words   |  7 PagesOver the recents years, there have been many arguments about the issue of gun control at the state and national level. In California, there have been a variety of enacted laws within recent years to address the issue of growing gun violence around the country and ways to prevent terrorist attacks. California s new enacted laws about gun control in the state range from abolishing certain features on weapons to restricting certain handguns or other firearms a person might buy. The legislative branch

Willa Cather s My Antonia - 1432 Words

In Willa Cather’s novel My à ntonia, Cather uses the theme of the natural world to further expand on the persona of the character, Jim Burden, and his romantic outlook on life. Jim shows a strong bond to nature because it brings back his idyllic childhood memories and the feelings he had of absolute bliss. By connecting the theme of nature to his childhood, Jim presents the idea that he feels dissatisfied as an adult in the city and misses his life on the farm where he was in union with nature. Moreover, Jim links à ntonia, the most important person from his childhood, to the idea of nature. He recognizes that the familiar feeling of utter happiness brought to him by nature is also brought to him by à ntonia; therefore, his memories of à ntonia coincide with the natural world around him. Jim’s ability to make the most minute occurrences in the natural world hold a deeper, more profound meaning, such as his elaborate depiction of a sunset from his childhood, asse rts him as a romantic character. Furthermore, Cather correlates the changes of the seasons and the development of the farmland to further illustrate Jim’s growth as a character. In particular, she uses the transition from winter to spring to highlight Jim’s character growth as a result of the impact the tragic events of winter had on him. Additionally, Cather connects the beginning of Jim’s life in Nebraska to the new, empty lands of the Nebraskan plains and ties his progression as a character with the development of theShow MoreRelatedAnalysis Of Willa Cather s My Antonia 1874 Words   |  8 PagesJuly 2016 Gender Roles Reexamined In Willa Cather’s novel entitled My Antonia, she writes about several female characters that challenge the stereotypical role of women in a male-dominated society during the early 1900s. In Trifles, a play written by Susan Glaspell, her female characters are represented as crafty and bright and not mere intellectual inferiors to their male counterparts. Upon closer examination of these two separate and distinct stories, Cather and Glaspell establish that these femaleRead MoreWilla Cather s My Antonia And O1655 Words   |  7 PagesBoth Willa Cather’s My à ntonia and O. E. Rà ¶lvaag’s Giants in the Earth portray the difficulties of everyday life in unexplored territory, with similar themes and context. Although the overarching themes of both novels are similar, the manner in which characters behave with each other, the dependency families have on each other, and the ability of individuals to mitigate conflict is different. Both My à ntonia and Giants in the Earth portray an array of sources causing conflict in relationships. HoweverRead MoreWilla Cather s My Antonia1932 Words   |  8 Pages In her novel My Antonia, Willa Cather, while writing in a sexist time, calls attention to the power of the female in life and society through Antonia, Lena Lingard, Tiny Soderball and Frances Harling and accentuates and celebrates the significance of the matriarchal world by use of Jim Burden as the narrator. Jim holds an enlightened consciousness of the female because, after spending most of his life with these women, he sees how they started with nothing ended with a successful life. In a timeRead MoreWilla Cather s My Antonia864 Words   |  4 PagesMy Antonia is a novel published in 1918 by Willa Cather. This novel tells the story of Antonia Shimerda, a Bohemian immigrant in Nebraska in the late 1800s. Although My Antonia is fictional, it is based on Willa Cather’s youth in Nebraska. Jim Burden reflects Willa Cather is this novel. Jim Burden moved from Virginia to Nebraska to live with his grandparents after his parents died. He traveled with Jake Marpole, one of the farm hands that worked for Jim’s dad. Jake was now going west to work forRead MoreWilla Cather s My Antonia And O Pioneers !1919 Words   |  8 Pagespioneers were expecting the land to work with them, but it was actually working against them. Winters were hard, and many pioneers gave up and left. The few who remained were proven to be strong and determined to force the land to cooperate. In Willa Cather’s My à ntonia and O Pioneers!, her purpose was to show readers that women could be strong pioneers, overcoming the adversity caused by the land, as seen through similes, personification, juxtaposition, and arrangement. Alexandra’s brothers compare themselvesRead MoreWilla Cather s My Antonia And O Pioneers !1464 Words   |  6 Pagespioneers were expecting the land to work with them, but it was actually working against them. Winters were hard, and many pioneers gave up and left. The few who remained were proven to be strong and determined to force the land to cooperate. In Willa Cather’s My à ntonia and O Pioneers!, her purpose was to show readers that women could be strong pioneers, overcoming the adversity caused by the land, as seen through similes, personification, juxtaposition, and arrangement. First, Alexandra’s brothers compareRead MoreWilla Cather s Lost Lady And My Antonia1761 Words   |  8 Pagesher stories Lost Lady and My Antonia, Willa Cather explores the ‘woman problem’. She does this by exploring the lives of women through the lens of men who grew up around them. Doing this allows her to highlight how society treats women and men differently, and subtly show this distinction to readers in order to call out the patriarchal double standard that existed in her time, and continues to exist today. In the stories of Marian Forrester and Antonia Shimerida, Willa Cather highlights struggles womenRead MoreEssay about The Beauty of the Lack of Structure in My Antonia1587 Words   |  7 Pagesto James E. Miller Jr.s, My Antonia; A Frontier Drama of Time, Willa Cathers novel, one of her most important and perhaps most popular works, is defective in structure (Bloom, 21).   He quotes E. K. Brown, who defends that: Everything in the book is there to co nvey a feeling, not to tell a story, not to establish a social philosophy, not even to animate a group of characters (21).   The reader undoubtedly feels the impact of the story of Antonia and Jim as Cather intended, but critics blindRead More My Antonia Essay: Independence and Belonging670 Words   |  3 Pages Independence and Belonging in My Antonianbsp;nbsp; In My Antonia there are two types of women, those who want to have a man and those who donsup1;t. The key word is want, at no point does a woman need a man in the entire course of the novel. From the Hired Girls to Tiny Soderball and Lena Lingard women are capable of self sufficiency and happiness. The majority of the truly contented people are either alone or living without the opposite sex. Antonia and Cuzak are the only example of a sup3;normalsup2;Read MoreNaturalism and My Antonia959 Words   |  4 Pagesis an ongoing literary movement that has been apparent since the 1900’s. It depicts how the environment, social conditions, and even hereditary characteristics influence and shape the way a human character will develop. It is believed that there is no escaping this realism, and each situation one experiences is what will establish the route of life that they will partake. A short story called â€Å"My Antonia†, written by Willa Cather is merely categorized with R ealism and Naturalism, though it is evident

Why People Arent Talking About Persuasive Essay Writing and What You Should Do Right Now About It

Why People Aren't Talking About Persuasive Essay Writing and What You Should Do Right Now About It Persuasive essay writing is extremely simple writing with first thought but is really quite tricky to master, and as a consequence the students become confused and are unable to finish the assignments in time. Needless to say, reading blogs isn't overly useful. Name hints, somebody help you are searching for the topics to provide help. Our writing service is attempting to find its own approach to every endeavor. Certain elements written into your hardship letter can help to make your case to the bank although others can damage your probability of getting a brief sale approval. Perhaps you're just busy to complete an assignment on your own and you require some expert assistance. This kind of assignment is essential during college days as it helps during professional life in future. All About Persuasive Essay Writing Essay contains 3 sections. Therefore, when you believe you can't take essay assignments anymore, just hire us and we'll put our very best foot forward to help you. So as to compose a concrete, persuasive essay, you will have to do your homework on the subject. Also you must select the topic and define the deadline. Essay writing isn't a common job, but unfortunately students take it as. The significant forms of English essays are discussed in the subsequent section of English Essay Writing Help. You should select the topic that isn't overly employed by other students. At times students are predicted to finish some essays each week. One of the most frequent kinds of writing is essay writing. It would be helpful to browse persuasive essay examples to check through the full structure. There are a lot of forms of essays which may make any student confused. When it has to do with persuasive essay writing there are several distinct styles and approaches you may take that may do the job for you in varying degrees. Each essay includes an introduction, a body, and a conclusion. You might also see expository essay. Your essay will be prepared on time. Persuasive essays share a good deal of resemblance with argumentative essays. At our essay assistance, essays are always delivered in a brief moment. You must be well-acquainted with all sorts of essays as a way to write a great essay. You might also see synthesis essay. You should also understand how to compose a persuasive essay, namely how to organize pieces of the persuasive essay in how that will do the job best. Many students find it challenging to compose a decent persuasive essay. While it is clear that essays are an inevitable part of college life, it's the understanding of the small essay writing tips and secrets that makes college professors content. You might also see college essay. Though persuasive essays are some of the the easiest sorts of writing to finish, that doesn't signify that students aren't challenged in writing them. New Ideas Into Persuasive Essay Writing Never Before Revealed On the opposing side, obtaining a list of good persuasive essay topics is inadequate. Most academic essay topics usually ask you to select a side in an argument or maybe to defend a specific side against criticism. When you compose a persuasive essay, you don't just need to give out information but in addition give reasons and facts to strengthen your topic. This kind of essay is intended to organize things in categories and after that provide examples of the things that may fit in every c ategory. Persuasive writing can be challenging, especially whenever you're made to face with a close-minded audience. Thus selecting an expert for doing your essays could be the most suitable alternative. Through the duration of history, writing was used to begin a revolution.