Will Tv Succumb to the Internet - 948 Words

Will TV Succumb to the Internet? The Internet has transformed the music industry. Sales of CDs in retail music stores have been steadily declining while sales of songs downloaded through the Internet iPods and other portable music players are skyrocketing. Moreover, the music industry is still contending with millions of people illegally downloading songs for free. Will the television industry have a similar fate? Widespread use of high-speed Internet access, powerful PCs with high-resolution display screens, iPhones and other mobile handhelds, and leading-edge file-sharing services have made downloading of video content from movies and television shows faster and easier than ever. Free and often illegal downloads of some TV shows are†¦show more content†¦Television broadcast networks such as NBC Universal, Fox, and CNN have put television shows on their own Web sites. In march 2007, NBC Universal, News Corp (the owner of Fox Broadcasting), and ABC Inc. set up Hulu.com, a Web site offering streaming video of television shows and movies from NBC, Fox, ABC, Comedy Central, PBS, USA Network, Bravo, FX, Speed, Sundance, Oxygen, Onion News Network, and other networks. Hulu also syndicates its hosting to other sites, including AOL, MSN, Facebook, MySpace, Yahoo, and Fancast.com, and allows users to embed Hulu clips in their Web site. The site is free to viewers and supported by advertising commercials. CBS’s TV.com Case Study Article Trimester 49 7 Chapter 3: Kenneth C. Laudon Jane P. Laudon, Essentials of Management Information Systems, 9th Edition, Prentice Hall, 2011 and Joost are other popular Web television sites. Content from all of these sites is viewable over iPhones. What if there are so many TV shows available for free on the Web that â€Å"Hulu households† cancel their cable subscriptions to watch free TV online? Cable service operators have begun worrying, especially when the cable networks posted some of their programming on the Web. In July 2009, cable TV operator Comcast Corporation began a trial program to bring some Time Warner network shows, including TBS’s My Boys and TNT’s The Closer to the Web. Other cableShow MoreRelatedWill Tv Succumb to the Internet?954 Words   |  4 PagesWill TV Succumb to the Internet? The Internet has transformed the music industry. Sales of CDs in retail music stores have been steadily declining while sales of songs downloaded through the Internet iPods and other portable music players are skyrocketing. Moreover, the music industry is still contending with millions of people illegally downloading songs for free. Will the television industry have a similar fate? Widespread use of high-speed Internet access, powerful PCs with high-resolution displayRead MoreTv vs. Internet1042 Words   |  5 PagesWill TV Succumb to the Internet? Case Study 1 John Doe 01/01/2010 Submitted in Partial Requirement for CIS-511-110 Managing Information Systems Important Case Facts Widespread use and ease of access to high-speed internet connections, powerful computers, and portable software devices have changed the way people obtain songs, videos, TV shows, and books. File-sharing and DVR service have increased the ease at which TV shows and music can be uploaded to the internetRead MoreShopping Is A Popular Pastime For Americans1761 Words   |  8 Pagesculture, businesses want them to buy their products and they know how to do it. Businesses constantly expose people to advertising in every form such as TV, Internet, magazines, and in public communities. Marketing strategies are developed, achieved through studies on shoppers, to entice customers to impulse shop. New technology such as TV and Internet shopping makes impulse shopping accessible right at our fingertips. It s easy to impulse shop due to the constant reminder of shopping and how it canRead MoreInformation System998 Words   |  4 Pagesand will be shaped by the organization’s structure, business processes, goals, culture, politics, and management. Information technology can reduce transaction and agency costs, and such changes have been accentuated in organizations using the Internet. New systems disrupt established patterns of work and power relationships, so there is often considerable resistance to them when they are introduced. 2. How does Porter’s competitive forces model help companies develop competitive strategies using Read MoreThe Psychological effect of Body Image on Adolescence882 Words   |  4 Pagesthem along with people of adulthood. Teenagers can see whether it is through phones, the internet or billboards the selling of items through sexual enticement. By being exposed to such publicities, the adolescents began to idealize the ways the models are portrayed which can lead to early sexual practices. From Berk’s text (2008) she explains that â€Å"On prime-Time TV shows, which adolescents watch more than other TV offerings, two-thirds of programs contain sexual content† (293). By watching these programsRead More The Ivory Coast Overview and Media Analysis Essay1635 Words   |  7 Pagespaper that is funded by the ruling party, has the largest daily circulation. ? Television: Television service is provided by Radiodiffusion Television Ivoirenne, or RTI, which is state-run. There are no private TV stations, although rebel groups have gained the ability use state-owned TV facilities in certain areas for their own broadcasts. ? Radio: Radio is the Ivory Coast?s most popular medium for media. 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Therefore, editors, reporters, etcamp;#8230; decide what will go into the reports. Equally important, reporters are still human beings who, in spite their good intentions, occasionally succumb to anger, jealousy, anxiety, impatience and otherRead MoreEssay about A Lifelong Calling into the Orthodox Christian Church1011 Words   |  5 Pageshave noticed that public school offers a variety of activities such as sports and extra-curricular activities and it is easy for faith to be forgotten or simply put aside, along with medial and the social world around us like celebrities, tabloids, tv, Facebook and many other forms of social media. St. Paul teaches us that: You have been called to enjoy liberty, only do not let the liberty to be an Opportunity for the flesh: Instead serve One another through Love. Because the entire law is summonedRead MoreStaggering Revelations About Big Data1234 Words   |  5 PagesStaggering Revelations about Big Data According to the article, 2.8ZB of data has been created and replicated in 2012. The proliferation of devices such as PCs and smartphones worldwide, increased Internet access within emerging markets and the boost in data from machines such as surveillance cameras or smart meters has contributed to the doubling of the digital universe. IDC projects that the digital universe will reach 40 ZB by 2020, an amount that exceeds previous forecasts by 14%. Thus, data

Cause and Effects of Propaganda Essay - 1510 Words

NIcole Barts Mrs. Wilson 3B Effects of Propaganda. Throughout history you find that many techniques of propaganda have affected today’s society. Whether it affects it in a good way or a bad way, propaganda is efficacious and does influence the way we think and act. You probably aren’t aware of what sort of propaganda is circling its way around, but once you are, you’ll think â€Å"wow did I really fall for that†? Propaganda is â€Å"information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc† (Dictionary.Com). There are several techniques of propaganda. It can go to anywhere from a glittering generalities commercial with enough colors galore for you to actually purchase it,†¦show more content†¦You’ll find yourself doing that because propaganda plus a logos message behind it will make sense and be clear and it will be seem realistic at the time. A logos message will send your mind t he message â€Å"that’s a good reason to get that/ believe that†. Now knowing these three types of propaganda you are more aware of how to recognize propaganda and what it is classified as. How much can propaganda affect you and those around you? Looking at the three kinds of propaganda messages, you realize how easy it is for you and others to fall into a propaganda trap. A propagandist wants to do three things. One, they want to modify the content of our opinion, two, change most of society’s views, and three they want to destroy the moral of an enemy (259 Ellul). Sounds pretty evil right? If the finale of a propagandists â€Å"show† happens, it is thanks to society, the people who purchased the tickets to see that the moral enemy is destroyed. Not only will it affect the person being destroyed but it will affect us. Propaganda doesn’t simply leave an effect on ones thoughts it can adjust our attitude for life. â€Å"The way in which an individ ual reacts to a stimulus depends on the entire pattern of his attitudes...Therefore propaganda must base itself on existing tendencies to have the greatest effect (279 Ellul). Jacques Ellul endorses that a propagandist will do anything to change our attitude because our attitude is the wayShow MoreRelated Politics, Propaganda, and Hate Essay1007 Words   |  5 PagesPolitics, Propaganda, and Hate Propaganda is very important issue in our society. The word propaganda however, has a very negative connotation. This may happen because people tend to associate it with the enormous campaigns that were waged by Hitler and Stalin, (Delwiche 2002). Now propaganda has a different face. It may not be as obvious as but it is used regurlarly by politicians, companies and others who are interested in influencing our behaviour. 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Essay978 Words   |  4 Pages Propaganda consists of the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political (Levinson). Propaganda is used to gain the support of its viewers on an issue by either false or misleading information. In every war, from the First World War to the present day in Iraq, military propaganda has been used intensely. Military propaganda is the most effective typeRead MoreThe Power of Propaganda1258 Words   |  6 PagesThough it may come as a surprise, many of your opinions on matters originated by propaganda. Propaganda is a means to manipulate an audience in believing information they want their audience to believe. In an effort to bring about the awareness of propaganda, George Orwell in Politics and the English Language, Newman and Genevieve Birk in Selection, Slanting, and Charged Language, as well as D.W. 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The information theydisseminate more often than not leaves them with a hoard of followers that conform to their ideas or cause. The circulated information is known as propaganda. The Webster dictionary defines propaganda as, ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause. Propaganda hasRead MoreThe Rhetoric Of Hitler s Battle By Kenneth Burke1475 Words   |  6 PagesRhetoric, or the art of persuasion, is a conventional tool employed in propaganda to manipulate the public. In Propaganda by Edward Bernays, modern propaganda is defined as â€Å"a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.† Manipulation is a quintessential quality in modern democracy—allowing the â€Å"executive arm of the invisible g overnment† to control the public. 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New Product Launch in Market Oxfam Shop

Question: Discuss about the New Product Launch in Market for Oxfam Shop. Answer: Introduction Oxfam Australia is a non-profit organization, which operates through various donations generated by numerous campaigning. Their functionalities include looking for the poor people through the organizational development programmes (Oxfamshop.org.au, 2017). Oxfam Shop is an owned subsidiary of Oxfam Australia, which takes care of marketing for all kinds of food and handcraft products. The marketing consultant of the Oxfam Shop has the responsibility to launch a solid proof strategy for their proposed Straw Hat in the market (Oxfamshop.org.au, 2017). Keeping the social consent of the Company intact, a group of marketing personals have teamed up together to launch Straw Hat in the market. The market launch of the product requires certain marketing processes, which helps in preparing the best way; a company can adopt before a market launch (Mullins, Walker and Boyd Jr 2012). Product Brief Straw Hat is best suitable to those places, which are extremely hotter regions (Mooradian, Matzler and Ring 2012). Moreover, it helps people in saving them from the sunstroke. Nevertheless, some are there who use these hats for the purpose of fashion, especially in the hotter region. Straw hats mainly constitute the straw like materials of different green plants. It is given a designing look, which could attract and please the soul of masses with its sheer charm (Baker 2014). Objective (SMART rule) Objective of the Oxfam Shop with the launch of Straw Hat is to attain some effective position in the market (Parente and Strausbaugh-Hutchinson 2014). Moreover, The Hat Store is the market giants in Australia for numerous kinds of hats. Further, the Company has an enormous experience behind their success in the market. With a span of 30 years, the Company is a serious challenge for the Oxfam Shop (Oxfamshop.org.au, 2017). It is not easy to compete with the Hat Store in the market. However, a substantial mark is measurable for the Oxfam Shop as they are expertise in the market with other kinds of product (West, Ford and Ibrahim 2015). Moreover, the experience of handling the market, which the Company has, can work wonder in their favour. The marketing consultant is eyeing around 15-20% of market shares for their first quarter. However, to achieve 15-20% of market shares require some serious effort from the management as this would rely solely on the uniqueness of the product (Dawar 2013). To establish a unique impression and achieve some customer base would require a huge investment from the Oxfam Shop. The Hat Store is offering thousands of varieties to match the requirement of all the classes of consumer. To produce a bulk range of Straw Hat for different segment of customers would require a huge investment, which would rather put additional pressure on the Oxfam Australia (Hall 2013). Oxfam Shops at present have 100,000 manufacturer associates around the globe. The Company always pay half of their payments to the manufacturers in advance. These figures speak about the potential, which the Oxfam Shop has to their credit. A large number of manufacturing partners are capable of producing a huge production of hats. However, involving such a large number of producers from around the world in the project might attract a huge additional expense on the transportation. Running all the operations successfully is the utmost threat for the Oxfam Shop with this new product launch in the market (Oxfamshop.org.au, 2017). The time span would be around one year to achieve the set objective (Hall 2013). A homogenous operation is the first requirement and once this is achieved, flourishing of the concept would be comparatively easier in the market. Moreover, initial few months are important for a smooth operation of all the shipment of manufactured products. Environmental Analysis An internal benchmarking model is best suitable for a new product launch by the Oxfam Shop. As per the internal benchmark model, the first step is to build up a plan based on analysis of an earlier management operation of the Company (Rolstadas 2012). The Oxfam Australia is engaged in several industries such as clothing, foods drinks, books, home decor and many more. The Company uses various processes to conduct its operations such as doing campaigning, business partnerships, asking for fundraise and many more. Business partners have played an important role in excelling the Companys objectives to support the disadvantaged people. Deloitte, Thankyou Group and many more are the business partners of Oxfam Shop, which have supported the Company immensely. JB HI-FI, Studio Thick, Powershop, good2give are those companies, which are supporting the Oxfam Shop through donations. Melbourne International Comedy Festival is the official charity partner of the Oxfam Shop for the last 21 years. However, the Company faced certain criticism for its funding. In the year 2008, a report cri ticized the Company by stating the fact that the Company fundamentally misguided the funding process. It also stated that Oxfam did not justice on the financial side of the joint deal negotiations. Mode of functionalities of the Company such as fund raising, donation, business partnerships are though technically sound but did face some serious challenge from its competitors in respective product. For an example, the losing battle of the Company from the hand of Aldi is just a mere reflection of the faultiness in its management. However, the Oxfam Australia has flexibility as they responded to the situation and quickly made an announcement of offering certain discounts in its products. Moreover, the step was to fill the gap created by the failure work of the Company in the market (Oxfamshop.org.au, 2017). Certain flaws in the management as reflected from the example of the clothing industry and the expected competition from the leader of the Straw Hat industry have provided sufficient information and findings. Moreover, these information and findings do indicate a way out of the situation. The best way, which could prevent any further loss to the new product launch, would be to go for a limited expansion of the product (Rolstadas 2012). Products would be first launched for the online sale to grab a hold of its target customers of hotter regions in Australia. This would help in analysing the responses, which the product has fetched and would prevent any unwanted loss it goes through a huge launch of the product. The negative results if that happens would have resulted in a heavy loss to the huge investment. Nevertheless, considering a big threat from The Hat Store and the probable of losing a huge investment, it would be wiser to go for a limited launch of the product for an online sal e (Oxfamshop.org.au, 2017). Segmentation is one of the most important parts of a market plan as it helps in determining the correct set of customers (Huang and Sarigll 2014). The targeted segment of the market would be the people living in hotter region. Some uses the hats just for doing fashion however; some are there who use hats to save their head from the sunlight. The perfect target segment for the launch of Straw Hat would be the people living in Sydney, Canberra and many more as these are the hotter regions in Australia. Targeting Targeting is another very important part of a marketing plan, which helps in figuring the correct set of customers comprising of various age categories (Chaffey and Ellis-Chadwick 2012). Target customers for the product would be the people falling under the age category of 15-65 years. These are the age groups, which used to have outings for respective reasons such as colleges, companies, visiting to locales and many more. Positioning Positioning is another decisive character of a market plan, which helps in avoiding the wastages of products by setting perfect position for the launch (Khan 2014). Positioning would be in accordance to the customer responses for various kinds of hats offerings from different competitors (Helm and Gritsch 2014). Following the footsteps of leader companies in Straw Hat industry, is significantly helpful in positioning the sector for the product. Straw Hat would be first launched for an online sale. A continuous observation on the online sale would encourage for different modes of positioning of the product in the market. A thousand unit sales of different types of Straw Hat within one month of its launch would then encourage the Company to go for retailing and wholesaling of the product across various circuits. Marketing Mix Product Finalising the product before the market launch is the first thing, which gives a platform to the market plan strategies (Brooks and Simkin 2012). Nevertheless, it involves numerous processing and analysis of the market regarding the sustenance of the product. Product would be Straw Hat for the Oxfam Shop as it has immense popularity among people in hotter parts of world. People are using Straw Hat for the purpose of both fashion and health. Straw Hat can effectively save one from the sunstroke of the sunlight. Price Pricing is another very important aspect of a marketing plan, which is decisive in penetrating through the market (Barrett and Weinstein 2015). Pricing require certain researches on the market trends regarding the product. There are various influencing factors to the pricing of a product such as market demand, competitors pricing and many more (Yeu et al. 2012). Going by the market trend, Price range would be from AU$9 to AU$102. To compete with the Hat Store, which has already proved their dominion in the market, is not an easy task. The pricing might not produce a healthy profit margin to the Oxfam Shop. However, after the passage of a significant duration in the market, there would be a considerable rise in the pricing. Place Place is another very important domain for a market plan, which depends on the target customer (Anitsal, Girard and Anitsal 2012). The target customers for the Straw hat are those who belong to the hotter part of Australia such as Sydney, Canberra and many more. In the hotter region, there is an utmost requirement of protection from the sunlight during the daytime. However, hats alone cannot guarantee of doing all wonder in favour of saving from the sunlight. It indeed plays an important role in protecting head from the direct contact of the sunlight, which is very important for the fact that a direct exposure of head to the sunlight might cause head stroke. All kinds of straw Hat such as Rusty Sea, Collage, Floppy and many more are best suitable for the target place. For fashion purpose, the designed Straw Hat is best suitable whereas for normal life use, the simple Straw Hat made of plant materials is effective. Promotion Promotion is one of the most influential parts of a product launch in the market, which may include various ways of promoting the product (Pour, Nazari and Emami 2013). However, for the product launch of Oxfam Shop, the online mode is best suitable as this is comparatively cost saving. Moreover, to reduce the risk of any unwanted losses, it is very important to choose a cost-effective way to promote the product. The online modes of promoting the product can help in reaching to a mass people at just one go. The only requirement for this kind of promotion is publishing an attractive advertisement on the existing website of the Company. Moreover, it just requires some effort from the team of web designers. Conclusion The launch of Straw Hat is a new concept for the Company Oxfam shop in Australia. Moreover, it requires some solid marketing plan for the project, which could help in succeeding the desired goal. The biggest challenge in front of the Company is its earlier flaws in management operations and The Hat Store, which is the leading company in this segment of market in Australia. However, the analysis, which the Oxfam Shop has made on its earlier industrial operations and the calculative measures of the market have the potential to foothold the position of the Company in the market. The pricing are comparatively cheaper, which has the potential to leave a strong impact on the market. The Hat Store being the leader in the market for last few years might reduce their pricing even below than the Oxfam offerings to acquire a competitive edge on the rising force. Moreover, it would make life tougher for the Oxfam as being flexible with pricing is not an easy task at the very beginning of the mar ket launch of the product. References Adolfsson?Erici, M., kerman, G. and McLachlan, M.S., 2012. Measuring bioconcentration factors in fish using exposure to multiple chemicals and internal benchmarking to correct for growth dilution.Environmental toxicology and chemistry,31(8), pp.1853-1860. Anitsal, I., Girard, T. and Anitsal, M.M., 2012. An Application of Services Marketing Mix Framework: How do Retailers Communicate Information on Their Sales Receipts?,.Business Studies Journal,4(2), pp.77-90. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 144-150). Springer International Publishing. Brooks, N. and Simkin, L., 2012. Judging marketing mix effectiveness.Marketing Intelligence Planning,30(5), pp.494-514. Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. Dawar, N., 2013. When marketing is strategy.Harvard business review,91(12), pp.100-108. Goi, C.L., 2015. Marketing Mix: A review of'P'.The Journal of Internet Banking and Commerce,2005. Hall, R., 2013.Brilliant Marketing: What the best marketers know, do and say. Pearson UK. Helm, R. and Gritsch, S., 2014. Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), pp.418-428. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Mooradian, T.A., Matzler, K. and Ring, L.J., 2012.Strategic marketing. Pearson Prentice Hall. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Oxfamshop.org.au. (2017). Ethical Gifts Online - Fair Trade Products Organic Gifts Australia | Oxfam Shop. [online] Available at: https://www.oxfamshop.org.au/ [Accessed 22 Jan. 2017]. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Pour, B.S., Nazari, K. and Emami, M., 2013. The effect of marketing mix in attracting customers: Case study of Saderat Bank in Kermanshah Province.African Journal of Business Management,7(34), p.3272. Rolstadas, A. ed., 2012.Performance management: A business process benchmarking approach. Springer Science Business Media. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Yeu, C.S., Leong, K.C., Tong, L.C., Hang, S., Tang, Y., Bashawir, A. and Subhan, M., 2012. A comparative study on international marketing mix in China and India: The case of McDonald's.Procedia-Social and Behavioral Sciences,65, pp.1054-1059.

Mandrake Dolls free essay sample

Identity is a theme expressed frequently in the various parts of the book. Not only that but the way the book Mandragora portrays the theme of identity is the most pivotal part of the novel and this essay. The first way the novel portrays the theme of identity is through the mandrake dolls. The evil, possessed dolls, go on an evil tear and through that takes the victims identity. The fact is that if your identity is taken, you can’t control yourself anymore. This is seen when Tam Dubh takes control of Adam various times throughout the novel.In contrast the other possessed mandrake dolls take the identity of Mike and Richard, telling them do their dirty deeds for them. They then convince Mike and Richard to commit suicide, showing that if your identity is taken, you are basically hopeless and useless. The second example of how identity is portrayed is when Adam and Catriona start seeing each other. We will write a custom essay sample on Mandrake Dolls or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They learn a lot not only about each other but also about themselves, and their own identity. Adam learns things about Catriona like her personalities and the fact that she once had the guts to go skinny-dipping.He also learns more about himself, through the fact that he is now more confident as a person and also more informed about himself. The final thing that portrays the theme of identity is the way Adam and Catriona goes and looks back on a diary written a hundred year ago, and translates it to something they can understand. They learn and understand more their own unique identity. It is Adam who, after seeing the visions set up by Tam Dubh, realises how similar Margaret and Catriona really are- in both appearance and personality.This is through looking at the diary and also through the spiritual help of Tam Dubh. Catriona finds out about her family tree from letters from the past and Adam Colquhoun’s Bible. Using these she also finds a deeper sense of identity in Adam’s family and her own. She and her mother Barbara are both quite shocked when they find out that they are actually related to Margaret Colquhoun, and both of them cry when they find out how sad the deaths of Margaret and Jamie were.This shows that they have a strong sense of their identity and really care about the sense that they are related to a ‘famous’ ancestor. To conclude, it is through he supernatural atmosphere, created through the dolls and diary entries that they hint at the theme of identity. The mandrake dolls take and control identity, while the diary entries, morph and add to our identities. Both these techniques are incorporated into the novel really well and express the theme of identity in a flowing and integrated manner